Your AWS cloud partner for growth-driven SaaS businesses
Scalable. Secure. Strategic. Powered by proven expertise.
We’re IDS Cloud.
The AWS-dedicated division of IDS Group
(Interactive Digital Systems)
A global powerhouse of software engineers, systems integrators, and digital transformation specialists with decades of hands-on experience delivering high-impact solutions for SaaS and enterprise businesses.
From our roots in digital consultancy to becoming a certified AWS Partner, we’ve built a reputation as a trusted leader in cloud optimisation, DevOps, security, and scalable SaaS infrastructure.
Today, we empower fast-growth companies to design, build, and optimise cloud environments that fuel real innovation and accelerate market leadership. With over 12 years delivering expert cloud services and a team whose industry experience spans 25+ years, we bring unmatched capability and insight to every engagement.
Our journey
Founded by tech entrepreneur Nick Halliday, IDS was born to bridge the gap between business vision and technical execution. With 30+ years of industry experience, Nick set out to fix unreliable vendors, misaligned strategies, and clunky codebases holding businesses back.
We built a global team of specialists spanning the UK, Europe, the US, and the Middle East, all united by deep AWS expertise and a passion for delivering measurable results.
Now, under IDS Cloud, we bring that same mission to the AWS ecosystem, helping SaaS teams harness the cloud’s full power without overspend, overcomplexity, or risk. For existing IDS Group clients, we offer a seamless transition into AWS-backed services, retaining the same trusted support while unlocking the full benefits of AWS.
Why we partner
with AWS
As an official AWS Partner and Reseller, we’re positioned to provide strategic cloud support designed specifically for SaaS companies, combining the flexibility of AWS with our technical knowledge and proactive optimisation.
Through tailored pricing, direct billing, and expert configuration, we make AWS work harder, smarter, and more cost-effectively for your business.
What we stand for
Future-focused
We build cloud foundations that grow with you, from MVP launch to global scale. Your success is our priority.
Engineering excellence
We push boundaries and take pride in the small details, designing robust, secure, and high-performing systems that drive real-world impact.
Straight-talking support
We believe in relationships over transactions. Our clients stay with us because we’re honest, proactive, and genuinely invested in helping them win.
Sustainable scalability
Our solutions are built to last. That means writing clean code, making smart architectural choices, and giving you full visibility over your cloud spend.
Our people
Nick Halliday
Founder & CEO
A serial entrepreneur with 30 years’ experience in digital businesses worldwide, Nick has a proven track record of delivering strategic software solutions that provide a competitive edge.
He is as passionate about our own company as he is our clients’, and the authentic values upon which he founded the business, have become core to our current proposition.
Dominic Deacon
Commercial Director
With over 25 years of experience in the IT Services and Technology industry, Dom is passionate about leveraging innovative technology solutions to solve complex business challenges for clients.
With a proven track record in driving revenue growth and forging strategic partnerships, Dom has been instrumental in digitally transforming businesses across various sectors.
Geordie Kingsbeer
Cloud Consultant
An avid surfer and cloud strategist, Geordie helps SaaS businesses and scale-ups adopt and optimise AWS with a commercial focus. He delivers scalable, secure, and cost-effective solutions that support business growth.
At IDS, he partners with clients to shape cloud strategies that drive real value, aligning technology with tangible outcomes on their digital transformation journey.
"They’ve been with us from the start. That investment in the relationship is a massive differentiator."
“They’ve demonstrated a thorough understanding of our business and our clients’ needs, delivering at every stage.”
Let’s talk
We’re IDS Cloud, and we’re here to help you.
Whether you’re launching a new product, re-structuring for scale, or poised to optimise your AWS spend, let’s start the conversation.